Retailers that want to improve their profit margins should look beyond product prices when evaluating wholesale suppliers. The overall value of a supplier can also depend on ordering efficiency, product consistency, availability, delivery arrangements, and communication. A slightly cheaper source may not provide good value if it creates frequent operational problems. Businesses can compare suppliers according to the factors that have the greatest effect on their own costs. This creates a more realistic picture of wholesale purchasing value. Choosing suitable wholesale suppliers can help retailers make better decisions about both stock and business expenses.