The luxury fashion industry is worth more than $139 billion. Behind a campaign that sells at that level, there is a key ingredient: the model. Someone who is not only attractive but embodies the character of the brand, knows how to walk on the set and works well under the pressure of the shoot. That’s where the difference in a fashion campaign is made with the hiring of a Fashion Modeling Services.
Why Do Luxury Brands Lose Money Without the Right Model?
Poor casting is expensive. Second shoots are up to 30-40% more costly for brands.
Luxury campaigns are not just photos. They are brand promises. If the mood is not right an image will not look right. Even consumers who don’t know why an ad is off will simply skip it.
An ad campaign for a historic Italian house in Milan once had to be quickly re-shot due to the failure of models to fit with the brand’s redefinition. The cost of the mistake was put at more than $2 million (that includes production, licensing and distribution fees).
Hire fashion modeling services from a reputed model agency, brands will avoid such expenses.
What Makes a Fashion Modeling Service Right for Luxury Campaigns?
Luxury campaigns require certain qualities. Models need to sustain editorial poses for long periods. They need to know about clothes, particularly with couture garments where even exhaling can ruin a garment. They must be aspirational, not necessarily beautiful.
Leading fashion modeling services prep their model for these sorts of challenges. Editorial and runway agencies have models who work with light, posing, and know how to bring a mood board to life in an image.
How Do Budgets Actually Work When You Hire Fashion Modeling Services?
Many companies don’t ask the question earlier in the process and pay for this mistake.
Models’ day rates for taking part in luxury editorial jobs can range between $1,500 a day and $15,000 a day, depending on the client’s requirements for exclusivity and the model’s credentials. The use-rights for digital, out-of-home and print media advertising have their own rates.
India’s fashion modeling agencies offer better quality solutions to brands at more competitive prices. And hire fashion modeling services from India that have international training programs that have editorial-level talent for 40-60% of what equivalent agencies in Europe and the US charge per day.
This doesn’t result in low quality. It means better budget management. Less of the money goes to warehouse prices and creative development where the luxury is created.
What Should Brands Ask Before Hiring Any Fashion Modeling Agency?
Ask the agency how they select models for brands. Make sure they have a track record of full campaigns as opposed to “story boards”. Make sure to ask them about their expertise with regard to types of luxury products.
If the agency cannot explain how it casts, then odds are that the casting is conducted “on the run”. A luxury brand can’t afford to risk that.
Excellent fashion modeling services will also provide usage right management, brand conflict resolution and on-set co-ordination. These are not extras. They are baseline professionalism.